Have you ever wondered what it is like to “Go to Market” — the place where store owners go to purchase the items they will sell in their retail shops? Imagined a trip to a glorious multi-storied building filled with gorgeous garments at wholesale pricing? Considered a shopping spree of epic proportions during which you purchase hundreds upon hundreds of dresses? Wheeeeeee, I know I have!

We just returned from Atlanta’s famed America’sMart, where we attended the Vow New World of Bridal Show, and got to experience what it is like to be immersed in the behind-the-scenes world of fashion, designers and showrooms galore. WOW! Jacqui and Grace have attended markets before, but I feel like they were just as excited to attend as I was.

Let me just say: It takes considerable fortitude to shop a 14-story building ladies. What an amazing experience!

It was fun feeling like big-city girls walking through downtown Atlanta as we headed into the market each morning:

Mad props to the Marriott Marquis, our fabulous hotel, which was about a block and a half from the Market:

Once you arrive at America’sMart the first thing you have to do is check in and get your badges for the event. Grace had to wait for hers for a minute as you can tell from her expression, lol!

Once you are through security, you enter into the biggest indoor shopping experience in the universe. Behold the wonderment, glass elevators and all:

Showrooms were brimming with gorgeous models and gowns! Each designer had all their beautiful creations on display on mannequins, racks and models. What a feast for the eyes. We were thrilled to shop the very best of the best for our Gilded Gown Girls back home!

And most had some type of yummy treats on hand — ranging from candy, parfaits or fruit to elaborate spreads of food. Thank you!

There is even a buyer’s lounge, which is a necessity, because ten + hours of shopping per day is hard on ya:

Here are some highlights from the beautiful designs of Azzure Couture (available exclusively at The Gilded Gown for upcoming prom season!):

We loved their dresses and selected lots of amazing dresses for Prom 2017! Do you see a favorite?

Here is my favorite gown by Azzure Couture. Check out the amazing florals, sheer illusion sleeves and decadent beading:

We also found lots of lovelies at our favorite Nina Canacci:

Grace gives a tour of some of our top picks from Nina Canacci in these videos:

All in all, we had the most wonderful time selecting the dresses which we know will delight our Gilded Gown Girls!