Have you ever wondered where we get our beautiful dresses from at The Gilded Gown?
Held across the country in cities such as Atlanta, Chicago, New York, Las Vegas and Dallas the Bridal and Prom markets we attend are fun and fabulous, exhausting and exhilarating, educational and glamorous. Bridal and Prom Markets are held in glorious multi-storied buildings filled with gorgeous garments at wholesale pricing.
Each vendor has their own booth showcasing their latest designs. Markets are the place where we immerse ourselves in the behind-the-scenes world of bridal and prom fashion, with designers, models and glittering showrooms galore. Each market is an extended shopping spree of epic proportions! All that sparkle and glamour takes work though! Our ten to twelve-hour shopping sessions require serious fortitude and focus so that we purchase only the very best of the best for our Gilded Gown Girls back home. During the course of the year, we specially select hundreds upon hundreds of dresses, veils, jackets, earrings, necklaces, and headpieces.
We have the opportunity to watch lots of stunning fashion shows while enjoying free food & drinks.
We visit all of our trusted manufacturers to see the gowns in person to consider the cut, construction, and fabric. We carefully examine each and every item before we order it for our store. We also check for up and coming new designers that we think our customers will gravitate toward.
A strange phenomenon happens to us at the markets, which we have dubbed, “sparkle head.” That is what happens after several hours of looking at stunningly gorgeous items when we can no longer make any kind of sense, our eyes start watering and we have a desperate need to sit. There is only such beauty one can take in after all. When “sparkle head” sets in, we usually head back to the hotel or a restaurant to decompress and unwind for a bit.
We always work hard, but we play hard too. This year almost our entire staff visited one or more of the markets. It was a great bonding experience for Team GG, and it allowed our stylists to learn even more about the brands we carry at The Gilded Gown.
Jacqui and Grace find us awesome hotels or Airbnbs to stay in and we usually eat at some world-class restaurants, too. And, sometimes we get in some personal shopping as well.
As soon as one market season finishes we get a minute to catch our breaths, and then it starts all over again. And we couldn’t love it more!