National Bridal Market Chicago 2019 Buying the Best in Bridal for You!

About to board our flight to Chicago!

We just returned from an awesome bridal buying trip to beautiful Chicago, Illinois where we attended our favorite market in the US, National Bridal Market Chicago™.

National Bridal Market Chicago always has the BEST backdrops. Love this neon floral combo!!

This twice-a-year show is THE absolute best place to see all the top wedding apparel designers’ newest offerings.

There are gorgeous bridal gowns, stunning models, glittering accessories, fresh flowers, runway shows, free swag, cocktails, and canapes. It is an atmosphere of extreme beauty, overwhelming choices and lots of buyers seriously weighing their options. It is our chance to see all the latest trends, feel the fabrics and meet the designers. And it is where all the best brick and mortar bridal boutiques send their buyers. We absolutely love to attend in order to stock The Gilded Gown with the most gorgeous bridal and special occasion wear for our customers.

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We also go a teensy bit crazy loading up on the most amazing accessories and veils. Overbought as usual!!! Oops!

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It is seriously fun, but also something we don’t take lightly. Since we are selecting the styles, colors, sizes and price points that we feel our customers will want for the coming season we have to really focus. Because we want to make the very best choices. And, at this huge showroom, where every dress is more breathtaking than the last, we want absolutely EVERYTHING we see, so it takes some major concentration to focus in on exactly what’s best for our store.

We couldn’t be more proud that our store owner, Jacqui Wadsworth, was a FEATURED SPEAKER at this Market. Right alongside Google!! She gave a dynamic presentation on social media strategies for bridal store owners. She is a tremendous public speaker and all those in attendance enjoyed learning from her about her amazing online skills!

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Every time we visit Chicago we try a new hotel so that we can experience a different part of the city. We love all the diverse neighborhoods with their unique vibes, eateries, and shops. This trip our stay was at the legendary Waldorf Astoria in the chichi Gold Coast district of Chicago. Bordering Lake Michigan, Gold Coast is an affluent, mostly residential neighborhood dotted with stately homes and sky-high apartment buildings. Upscale shopping like Dior, Tesla and Versace are nearby and peeking in their fabulous store windows is a fun escape from our normal! (Marshalls is more our speed!) And so many fabulous dining options can be found along the tree-lined streets it was hard to choose where to eat. But when you are staying in a five-star hotel, who needs anything but the Waldorf Astoria? We adored our brief stay in their world of luxury where we recovered from long hours of shopping at the market by watching movies, drinking $6 cokes from the mini fridge and ordering french onion soup from room service. Seriously the nicest hotel we’ve ever stayed in. The service and setting were impeccable.

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We can’t wait to head back in August for the next show!

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