Gearing up for PROM 2020 at the Gilded Gown

We’re gearing up for PROM 2020 at The Gilded Gown! We are so super pumped and excited for this year’s Prom Season! And, we can’t wait to show you ALL of the gorgeous gowns our team found for you at the markets in Chicago, New York, and Atlanta! You’re going to love our exclusive selection of beautiful dresses in all sizes, styles, and at all price points.

This year we have more exclusive designers than ever before! We have more styles on the floor! We have all sizes from 000-36! And we have the best staff of stylists who love to help you find your dream dress! We also have easy layaway terms, a fun atmosphere, and the most gorgeous gowns we’ve ever had in the store! We are in our beautiful, brand new location at 8435 Kingston Pike. There are plenty of spacious dressing rooms too (22 of them)! For your convenience we are open every single day: Monday through Saturday our hours are 11 am to 7 pm and on Sundays, we are open from Noon to 6 pm.

This season is all about neutrals, pops of bold color, off-shoulder looks, deep plunging necklines, spaghetti straps, cutaway skirts, slits, and sparkle.

In order to give you all a sneak peek into this year’s looks, we recently held a styled shoot at the swanky and hip Hyatt Place on Gay Street. We rolled rack after rack of dresses into the hotel and carted in boxes of jewelry past onlookers in the lobby. We set up a giant dressing area in one of the hotel’s huge conference rooms. Team GG got the dresses all lined up for the models.

and a ton of accessories.

Here’s most of our crew. It takes a lot of people to run a shoot! (Snacks help!)

Local photographer and voice over artist Todd Ethridge was on hand to capture images of the gorgeous models, Alex, Savannah, Joshalyn, Chardonai, and Katelyn who are all represented by Gage Talent; plus Jailyn and Joshalyn who are free agents.

Jailyn is currently starring in ads for Altar’d State:



Joshalyn is a stylist with The Gilded Gown who has been modeling since she was 14.



Our owner, Jacqui, made sure all the straps and tags were tucked in before each shot.

And the models had fun showing off all the dresses in the cozy and inviting hotel!

The people in the lobby didn’t seem to mind us and all our extra-ness:

We fell in love with this sequin wall:

(So, we are totally going to install a wall inspired by this one at our new store!)

Speaking of sequins…this year is all about the sparkle for prom:

This trio of gowns puts the spotlight on several trends: off-shoulder, deep v, and a cutaway skirt.

V necklines are definitely a thing for 2020:

Ballgowns are always in style!

We are loving the simpler satin gowns too, with their dramatic plunging necklines:

Perfect to pair with some bling!

Metallics and lace are trending again this year, too:



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