BRIDES, it is time to CELEBRATE!!!! Because our annual National Bridal Sale Event begins JULY 1st at The Gilded Gown. This year is our biggest bridal sale EVER! We have huge markdowns on so many dresses! In fact: EVERY SINGLE DRESS is on sale!!!!!!!!! Even better? All accessories are Half-Off too!!!!! That includes veils, headpieces, earrings, necklaces, bracelets, combs, clips, bags, and gloves.

Our Kickoff Celebration will be held on Saturday, July 16th and it is going to be EPIC!!! We will have extra special swag bags for EVERY bride, lots of other amazing wedding vendors on hand (see list & links below), tasty treats, a photo backdrop, fun giveaways, PLUS an in-store fashion show, door prizes, AND handsome doormen (in tuxes from Regal Tuxedo) to carry your purchases to your car and much, much more.

We are accepting walk-ins all day, no appointments are necessary 💗 The event starts at 11 am and goes until 3 pm! First come, first served. (Can’t make it Saturday? Don’t worry, the sale prices will continue through August!) Come find your dream dress for less during NBSE!

We’ve slashed prices on so many gorgeous gowns! This beautiful option is reduced BIG TIME for the sale! Wow, right? You don’t have to sacrifice style and quality for the deal of a lifetime. Find all the details you are looking for in your dream dress. Lace? Yes! Illusion lace back? Check. Beautiful dress? Of course! Plunging V? Yep! Price? Less than a thousand! HECK YEAH!

We love to celebrate with our brides on their journey to find their dream dresses. And during the National Bridal Sale Event, we especially love to help our brides save big bucks on their beautiful bridal gowns. 

We get to see the magic when our brides discover the perfect gown at the perfect price point. We are so excited for all the brides who will save BIG TIME on their dresses during NBSE 2022!

Looking for a lovely lace option for your wedding day? How about this stunner (in the photo below), originally priced at $1179 and on sale for just $1079 during this event?

Barn wedding? How about this adorable all-over lace gown? It’s on sale for just $849!

We are so excited to offer these unbelievable deals to you on everthing in store!

Come fall in love with your dress for less during our National Bridal Sale Event this year!


All our jewelry, veils, and accessories are offered at a fifty percent discount during the National Bridal Sale Event, too. So even if you already have your dress, you can still SAVE. Find the perfect finishing touches for your wedding day look at The Gilded Gown for less!!!!

Save $50-$100 off all

new arrivals AND current styles

when you purchase in-store!!!!!!!


Our National Bridal Sale Event will be going on through August.

Our easy and affordable layaway options will be available

on all sale dresses and accessories.


There is no better time to save on your dream wedding dress!!!!

If you have any questions, please give us a call at 865-329-4905.

Please check out our social media for the latest updates,

like our facebook pages as well as our Instagram.

Wonderful Wedding Vendors

We are SUPER excited to have several awesome local wedding pros participating in our kickoff celebration on Saturday, July 16th. Please visit their sites to learn more about their premiere products and services:

Custom Love Gifts & Events/ Favors & Wedding Planning 

Todd Ethridge Photography / Photos

Regal Tuxedo / Formalwear Rentals

Gage Models & Talent/ Models

Huge Thank you to our Gage Models: Isabella @mamabythemountain, Kaylee @love_Kayleee, Amber @ambrella96, Jessica @jessiclaire_21, Casey @caseymarie15200, Katie @kingkatiegannon, and Genevieve @bennettgen

And our West Virginia Model: Linda @maliha.b.rose

Huge Shoutout to our Fashion Show Coordinators and our Models: Katie @katierea2012, and Kayley @k_rose_k_18

Do You Weddings / Wedding Planning

E & K Professional Bartending LLC / Bartender

Ancient Lore Village / Venue

Ijams Nature Center / Venue

Megan Kabela / Harpist

Ellia Michel Beauty / Makeup

Vowed and Vintage / Event Rentals

Daisee If You Do Flower Bar / Florals

Evolve / Nutrition & Yoga

TAPestry Downtown Knoxville /  Venue

Sun Tan City / Tanning

Buff City Soap/ Soap

Dance Corps, LLC / Bridal Bootcamp

Effortless Beauty / Hair & Makekup

Leave a Reply