Dating.Advice.com has a great article about us here:
The Short Version: The Gilded Gown in Knoxville, Tennessee, is committed to giving every bride-to-be a customized experience. Whether she is seeking a classic lace-covered gown or a simple beachy dress, the bridal boutique can help her celebrate her relationship in style. The Gilded Gown team shifted to appointment-only operation in 2020 and developed a preference for that method because of the personalized attention the sessions offer brides.
Many soon-to-be brides dream about the biggest relationship celebration of their lives: their wedding day. And the perfect dress is a significant part of that occasion.
Brides need to keep plenty of considerations in mind when choosing a wedding gown. Brides magazine suggests they should choose a dress that matches their wedding style. If a couple plans to celebrate their union outdoors, the bride may also opt for a more informal gown than she would for a church ceremony.
Certain gown styles are more appropriate for different bodies, as well.
“A fit-and-flare is both contemporary and traditional and works on many body types, whereas a simple sheath is best on tall, willowy brides. A voluminous ball gown adds drama, but can overwhelm a petite frame. Mermaid styles show off curves like your favorite pencil skirt,” explains the magazine.
Before they head to the bridal shop, the magazine also suggests that brides write down three adjectives defining their dream dresses.
Brides in the Knoxville, Tennessee, area often find those dresses at The Gilded Gown. The shop also stocks prom dresses and accessories. Women with varied tastes, body types, and wedding plans can find what they’re looking for at this unique bridal boutique.
“Our favorite moments are when we have a bride who comes to see us afraid that she won’t find a dress. Perhaps because of her size or the fact that she’s a ‘tomboy’ or ‘doesn’t wear dresses’ or ‘isn’t a girlie girl.’” said The Gilded Gown Owner Jacqui Wadsworth. When we can guide her to the perfect dress, and she cries in joy in the mirror at her reflection and feels truly beautiful, we know we have done our job right.”
The Gilded Gown aims to help brides start their life-long relationships with dresses that reflect their unique style and personality. And helping them find what they like is half the fun for the tight-knit team.
The Boutique Store Shifted to Appointments-Only During COVID-19
Jacqui entered the formalwear business more than 30 years ago as a textile broker for manufacturers. In 2005, she started selling bridal gowns wholesale out of a warehouse before opening The Gilded Gown in 2008 with her sister, Elizabeth Ethridge, and her daughter, Grace Alexander.
Jacqui’s practice of targeting specific clients using Facebook ads distinguishes The Gilded Gown from similar bridal shops. The goal is to bring more women with relationship celebrations on the horizon into the shop, so she created specialized marketing for a local clientele.
In combination with her keen eye for dress buying, that outreach has solidified The Gilded Gown’s year-by-year growth — even as other brick-and-mortar retailers have struggled.
Of course, The Gilded Gown did have its challenges during the COVID-19 pandemic, though the team found ways to innovate.
“One impact we still face is rising shipping costs and shipping delays. Luckily, we sell gowns off the rack and have a huge selection of more than 1,000 gowns, so we’ve been able to handle those effects,” said Jacqui.
This individualized attention brides were accustomed to receiving also continued during the COVID-19 pandemic. The store kept that interaction going by allowing brides to book appointments. Though Jacqui and her team did not want to become an appointment-only business, they came to appreciate that shift.
“Turns out, amazingly, that it’s better for our brides and our stylists. Our store is less crowded, more peaceful, and our stylists can concentrate on just one bride at a time. Also, we have implemented stringent cleaning policies, which result in an always sparkling clean store,” Jacqui said.
The changes have been so successful, The Gilded Gown team plans to continue the approach even after the pandemic subsides.
Catering to Brides of All Ages & Backgrounds
Most brides who seek dresses from The Gilded Gown are between the age of 18 and 35, though the shop does cater to older brides, as well. The boutique stocks gowns ranging in size from 00 to 32 and that fit a variety of budgets.
The shop also sells gowns that work with many different styles of weddings, from casual to formal.
“Over the last few years many brides have had to change or postpone their weddings. In our experience, that has also been a good thing since we have dresses to fit any style of wedding,” Jacqui said.
Many brides-to-be share a common trait: They want to celebrate their relationships with gowns that fit their style.
WBIR Channel 10 mentions our move here:
Gilded Gown finds new store location, moving sale at Knoxville Center Mall
With Knoxville Center Mall closing at the end of January next year, the Gilded Gown is having a moving sale and plans to move into a new location in West Knoxville.
The Gilded Gown said they hope to be moved into their new store at Walker Spring Shopping Center by Dec. 1 after painting and building new dressings rooms.
In the meantime, the store is open at Knoxville Center Mall every day having their moving sale!
You can see the staff has been busy checking out their new spot and choosing new paint colors.
Knox News covers our move here:
A boutique in Knoxville Center Mall that expanded as other stores shut down will jump ship and move before the mall closes for good next year.
The Guilded Gown, a bridal and prom shop on the lower level of the Sears wing, expects to move to its new location by Dec. 1.
The new location is at 8435 Kingston Pike Unit 1400, in the Books A Million Shopping Center near Walker Springs.
Recently Featured on BridalBoutiques.US
Published 10:15 a.m. ET June 6, 2019
There is a reason brides from seven states flock to The Gilded Gown in Knoxville, Tennessee. This expansive boutique has everything bridal shoppers are searching for from exquisite wedding dresses to all the perfect finishing touches. The welcoming atmosphere and caring personal stylists make it easy for brides to find the dress of their dreams.
The Gilded Gown is composed of two stores side by side, one for bridal and one for prom for a total of 12,000 square feet. The ample size allows owner Jacqui Wadsworth to stock her store with an amazing selection of one-of-a-kind gowns for every special occasion in all sizes, styles and price points so every customer can find their dream dress.
Jacqui’s love of all things bridal led her to open her Knoxville, Tennessee store more than ten years ago. Since that time she and her awesome team of dedicated stylists have helped thousands of brides say “yes to the dress.” She explains, “We love our brides and it shows! From the moment brides enter The Gilded Gown we want them to feel relaxed and happy. We are honored to share in the amazing experience of helping them select their perfect wedding dress. And we are confident that we have all the tools to make that happen: a luxurious selection of beautiful gowns in all sizes and styles, a wonderful team of caring stylists, helpful payment options (including four-month layaway) and a stress-free, friendly atmosphere.”
Jacqui goes on to say, “I like to think the experience we give them sets the tone for the wedding day. I’m mindful about stocking just as many size 24 dresses as I do 2s,” Wadsworth said. “So everybody can come here and have a lifetime shopping experience.”
Another thing that keeps The Gilded Gown busy year after year is their constant presence on social media. They actively post engaging content on their Facebook, Instagram, Pinterest, Twitter, and YouTube accounts as well as on their own site’sblog. With a combined following of more than 100K The Gilded Gown has attained influencer status thanks to the tireless work of owner Jacqui Wadsworth. She is able to effectively communicate the joyful experience brides and their parties have at her shop. “Yes’ moments are always popular content:
The Gilded Gown offers brides the opportunity to buy off the rack as well as the chance to custom order current season designer styles.
Bridal Appointments are encouraged so that each bridal party can have their own dedicated stylist. Brides can schedule their appointments directly on The Gilded Gown website here. Or, they can simply call 865/329-4905. Bridal appointments typically last about one and a half hours.
Veils, Jewelry, Tiaras, Hair Vines & Headpieces
The Gilded Gown has a luxurious selection of accessories including hundreds of beautiful veils, as well as an extensive collection of bridal jewelry, gorgeous bridal sashes, lace jackets, hair vines, combs, headbands, and tiaras.
The Gilded Gown also offers an extensive selection of gorgeous prom, pageant, and formal dresses.
Bridal, prom boutique The Gilded Gown expanding in Knoxville Center Mall
Our gorgeous bride Hillary and her handsome groom Rajiv were featured in the Fall issue of Pink Bride:
We are tickled pink to be featured In BRIDES Magazine, May 2018:
What a pleasure to be featured in Vows Magazine’s March/April 2018 Issue:
We were SO honored to be named the Stand Out Retailer in Vows Magazine in 2016:
We love getting published along with our talented co-vendors. Please enjoy the following links to press featuring The Gilded Gown!!!
Also Featured On:
We were thrilled to be included in the latest Borrowed & Blue “Lavender & Orchid Styled Shoot” here:
Lovely Staci had her beach wedding published by BridalPulse here:
One of our brides, who selected a gorgeous, non-traditional gown for her ceremony, was featured on BridalPulse here:
We are thrilled to be included in this beautiful Seaside FL wedding recently published in Bridal Pulse here:
One of our beautiful Gilded Gown Brides was featured in BridalPulse here:
She was also featured in another spread at BridalPulse, detailing her journey to find her dream dress (which she found at The Gilded Gown!). We think she and her dress are beyond stunning! To see more please click here.
Adorn Magazine recently featured The Gilded Gown in a gorgeous mountain shoot: Blue Mist Wedding Inspiration in the Smoky Mountains
The Gilded Gown was featured in a Botanical Garden Styled Shoot published by Borrowed & Blue on 06/30/2016. Here is a link to the feature: http://www.borrowedandblue.
Several Gilded Gown dresses were featured in a Bohemian Botanical Garden Styled Shoot at Knoxville Botanical Garden and Arboretum published on the site BORROWED & BLUE this summer
Smitten Magazine published our Gothic Glam Wedding Inspiration shoot on 10/30/15: http://smitten-mag.com/gothic-glam-inspiration/
Swooned Magazine featured The Gilded Gown in a Woodland Whimsy Boho Shoot on 10/01/15:
The Southeastern Bride featured The Gilded Gown in their Black & White Tennessee Styled Wedding By Eden Bliss Weddings on 12/4/15:
A Low Country Wedding featured The Gilded Gown in Hilton Head Wedding on 8/10/14: https://erin-vogel-s5w4.squarespace.com/blog/hilton-head-wedding-inspiration-at-stoney-baynard-ruins
The Gilded Gown was featured in A Windriver Golf Course Wedding Shoot on 3/30/15 https://www.thebridelink.com/knoxville-weddings/blog/tag/windriver-golfcourse/
The Bride Link showcased The Gilded Gown on 5/7/14:
Also featured on these sites: