Mad for Mauve Wedding Color Palette

Who’s Mad about Mauve? We Are!

Our current color obsession has to be mauve. This retro color was super popular in the 80s. “Just as America went avocado green in the ’70s, it turned mauve in the ‘80s,” note Leatrice Eiseman and Keith Recker in Pantone: The Twentieth Century in Color. These days it is staging a glorious comeback.

Is it Pink or Purple?

Mauve is a pale pastel named after the mallow flower. People sometimes debate whether it is a shade of pink or a shade of purple. Our vote is that this pretty hue lands on the purple side of the color wheel. Somewhere close to violet. And we aren’t mad about that.

In fact, we are crushing hard on all the marvelous shades of mauve. These gentle colors are so soft and nostalgic. Just right for an utterly romantic wedding.

We Love A Mauve Bouquet

These luscious floral elements in shades of mauve, purple and cream mix perfectly with greenery. In fact, mauve pairs well with many other colors. Pale pink, blue and grey and even a pop of yellow combines beautifully with the dreamy hue.

This is such a whimsically delicate color situation.

Set Your Table In Style

Dreamy tablescapes are easy when you select this palette.

Mauve moves from old school to modern when combined with mustard.

Set Up a Stunning Photo Backdrop

An awesome backdrop adds so much style to your venue. We adore this beguiling backdrop draped in mauve flowers and swags of ribbon.

An abundance of flowers in shades of from ultra violet to mauve explode in a brilliant display on this luscious outdoor arch.

Confections Awash in Color

Wedding cakes in shades of mauve are so light and airy.

Artful cupcakes topped with natural elements in shades of mauve look absolutely scrumptious.

Make Your Invites Pop

Elevate your envelopes by having them professionally addressed by Jen K Calligraphy. Jen can hand address your envelopes or she can custom design some incredible wedding stationary. She treats every piece as a unique work of art and “a reflection of each couples love in a beautiful and timeless way.”

Accessorize in Your Shade

Complete your wedding day look with more mauve. How heavenly are these mauve Christian Louboutins? We found them in stock here.

We found, we think, the perfect mauve mani color courtesy of essie!

However you chose to incorporate this shade, we know it will be an ethereal addition to your wedding day style.

Cheyenne and Lucas’s Captivating Capitol Theater Wedding

Cheyenne and Lucas had their names up in lights when they starred in a recent production at the historic Capitol Theatre. This past May the adorable couple got married in the newly renovated Capitol Theatre. Their dream wedding combined art deco ambiance with old Hollywood style. Family and friends happily gathered to watch the pair exchange “I do’s.”

We wondered how the couple felt about getting married during the pandemic. Cheyenne explains, “With Covid we went back and forth for a month before we decided to go ahead with the wedding. We both had waited so long to get married and we were determined to do it on May 16th, with or without the whole guest list. We decided to go on with everything as planned and hoped for the best! We tried to be as safe as possible with guests at the wedding, so we supplied masks for any guest that wanted one, had hand sanitizer everywhere, and instead of the buffet we had planned, our caterer pre-packaged all of the food so it was grab-and-go style. Considering all the obstacles that we had to overcome, we had an amazing wedding day thanks to all of our vendors, family, and guests that came to share our special day. “

“Our wedding planning was an absolute mess, even before Covid happened. Our first venue we had booked decided to file bankruptcy in February, three months out from our wedding day. So, we had to start all over again with the process and that’s when we found the Capitol Theatre. I really believe everything happens for a reason, because Haley and Heath at the Capitol made our wedding experience amazing! It was such a beautiful and unique venue and they made everything so easy!”

Photographer Sarah Keenan of Westland Farms Studio was on hand to artfully capture all the happy moments. 

Cheyenne absolutely glowed with joy, happiness and beauty on her wedding day. And, everyone present basked in the love the sweet couple share.

We asked Cheyenne to share her proposal story with us, and she sweetly obliged.  ‘My husband Lucas and I met in high school. He was a senior and I was a junior when we started dating and we’ve been together ever since, 7 years and counting! We now live in Murfreesboro, TN, where we both went to college. We are from Lenoir City, and last year on July 13 we drove back to home. He took me to the overlook at Fort Loudoun dam at the Lenoir City park and recreated a date we had been on when we first started dating, and he proposed. It was so special to us!”

Humble Bee Flowers crafted the lovely, lovely floral elements for the event.

Cheyenne found her dress with us at The Gilded Gown. Her lavish A-Line Gown features a basque waist, a chapel length train and exquisite beading on the bodice. She says, “”My dress shopping was a fun experience and when I found my dress I really was just looking, not really ready to buy anything yet. The lady who helped me at the Gilded Gown was AMAZING! She showed me the store and took anything off the racks that I thought I might want to try on, and then suggested a dress I wouldn’t have thought to try on. Everything I had tried on was pretty, but then I put my dress on (the one she suggested would look good on me) and I knew it was the one. The associate was never pushy and showed me other accessories that could go with that dress. The selection of dresses at the Gilded Gown was also the largest of all the stores I went to. The price of the dress was also great. I was super glad I ventured into the Gilded Gown!”

The guys looked so handsome in their looks from Men’s Wearhouse.


The wedding cakes were dramatic and amazing! The amazing catering was by Todd White.

We wish this precious couple all the love and joy possible as they face their future together. The fact that they still got married is proof that love always hopes, and always perseveres. Cheyenne says, “Our wedding on May 16 was an absolute dream for us and we were so thankful to be able to have it with all the craziness in the world right now! “

CAKE BREAK: Jaw-dropping Wedding Cakes From Around the World

We are so inspired by the artistry displayed by confectioners these days. We thought you might enjoy taking a little Cake Break to view some jaw-dropping wedding cakes from around the world.

Custom Collaborations on Celebratory Works of Art at Cupplets

First up, we’re showcasing the incredible workmanship of Cupplets in Singapore. They specialize in celebratory works of art. Their team loves to collaborate creatively with their clients on their custom wedding cakes. The artisans at Cupplets use of color, technique and style makes for some absolutely stunning desserts.

The Royal Refinement of Fiona Cairns’ Cakes

Fiona Cairns has been baking for well over 30 years, yet the transformation of commonplace ingredients into extraordinary creations still feels like an act of alchemy to her.  And, the world agrees that her confections are magic! Her incredible cakes are famous, especially since she made the cake for Prince William’s wedding. At her bakery, deep in the English countryside, they take the time to mix, bake, ice, embellish and pack every single cake entirely by hand. We love Fiona’s lavish, classic wedding cakes. And we love her philosophy that, “Cake is what is served on the happiest days of your life.”

The Visionary Artistry of LiMa Cakes

Sona of LiMa Cakes in Toronto, Ontario designs uniquely gorgeous works of art. LiMa Cakes, named after Sona’s daughters, Lily (Li) & Maya (Ma), came to fruition when Sona started to use her drawing skills and graphic design background to come up with visionary sketches to turn into one-of-a-kind cakes. She believes art comes in many shapes and forms, and her creations prove it.

One-of-a-kind Extravagance from the Creative Mind of Kimberly Bailey

Kimberly Bailey of The Butter End Cakery in California was turned her joy of baking into a wonderful life’s work. Her fabulous work includes everything from opulent, extravagant cakes to subtle, understated confections. For example, she made the spectacular upside-down chandelier cake for Kaley Cucuo’s wedding.

Refinement, delicacy and luxury prevail at Parisian bakery Ladurée

Ladurée, the esteemed Parisian bakery chain, has been creating delicious treats for more than 150 years, and has baked thousands of majestic wedding cakes designed to fulfill the most romantic brides’ dreams. Ladurée is a veritable song to sweets and pastry innovation.

Side note: in the middle of the 19th century it was Ladurée pastry chef Pierre Desfontaines, who first thought of taking two macaron shells and joining them with a delicious ganache filling. The delicate macaron recipe has not changed since.

Sweet Bloom Cakes are equal parts inspiration and ethereal beauty

Sweet Bloom Cakes of Australia was founded in 2008 by Dewi Kurniadi. This Sydney-based boutique studio offers custom designed, handcrafted cakes, confections and personalized experiences. Dewi, a self-taught baker, utilized her expertise in fashion and exposure in the wedding industry, to create edible works of art. Derived from humble beginnings, Sweet Bloom Cakes has now evolved to a business that continually pushes boundaries in cake design. Fascinated by the movement and magic of nature, Dewi imparts a sense of ethereal beauty on her cakes. Together with her team of artists, Sweet Bloom Cakes produces aesthetically beautiful products that taste delectable for clients to enjoy on their special day.

Thank you for joining us on a world-wide tour of fabulous wedding cakes. Let us know if you found something to inspire the design of your own cake.

Just Peachy Wedding Inspo

When things are peachy, they’re wonderful. And we want things to be absolutely wonderful for your wedding. So right now we are presenting a color palette of peachiness for your viewing pleasure. Something about soft peach tones is so comforting and joyful. And feminine. And sophisticated, too, somehow. Join us for some Just Peachy Wedding Inspo as we dive into this dreamy hue!

This soothing color story works well for outdoor ceremonies (the best setting for your ceremony with the way things are in the world today.) Peach pairs perfectly with all the lovely greens and browns found in nature.

To complement your luminous peach color scheme we suggest billowy Peach Pampas grass or an arresting arrangement of palm fronds, hydrangea, and baby’s breath:

For your beautiful face, we love makeup palettes that offer a dose of sweet peachy goodness. Like this Baby Got Peach palette, by Colourpop. At just $12 this pastel peach monochromatic set is better than basic. With 9 shades and 3 different finishes, you can create a soft peachy look perfect for your special day:

And Two-Face’s Sweet Peach Glow Palette is an illuminating, blushing, and bronzing palette. This one provides the natural radiance of a gorgeous glowing peach sunset and makes your skin appear bathed in the most beautiful peachy golden light. Exactly how you want to look on your wedding day:

For your wedding cake, we propose something delicate, like this luscious one layer ombre confection:

For your decor, consider an extravagant display of paper lanterns and streamers. Paper Lantern Store offers a nice array of affordable options.

A collection of varying height vases would be amazing for your tables. And, you could incorporate them into your new home after the wedding:

EQ3 has a stunning selection of versatile ceramic vessels. How neat does that pop of yellow look paired with the peachy tones of the other vases? #idea

Rattan furnishings are a major trend and they would pair well with a peach theme. Incorporate a few pieces around your ceremony site. Our pick, this boho beauty from IKEA:

A signature peach cocktail seems reasonable, doesn’t it? We adore the White Peach + Rose Lemonade Refreshing Signature Drink we spied on (but we might add the teensiest splash of vodka or champagne):

  • 3 cups white peaches, chopped into pieces
  • 1 1/2 cups water
  • 1 cup fresh-squeezed lemon juice (from about 7 lemons)
  • 3/4 cup sugar
  • 4 tablespoons rose water

Directions for 4: Place chopped peaches, water, and sugar in a heavy-bottomed saucepan over medium heat. Allow to cook down, about 20 minutes. Set aside to cool slightly, then run through a blender until pureed. Pour peach mixture through a fine sieve and place in refrigerator until chilled.  Meanwhile, squeeze the juice from lemons. Once the peach mixture has chilled in a pitcher combine with lemon juice and rose water. Serve chilled.

To set the tone for your guests, send them invites which hint at your theme, like these Pampas Grass lovelies from Coral Balloon:

And for some final inspiration, we leave you with a pretty (and peachy) poem by James Whitcomb Riley :

The Ripest Peach 

The ripest peach is highest on the tree —
And so her love, beyond the reach of me,
Is dearest in my sight. Sweet breezes, bow
Her heart down to me where I worship now!

She looms aloft where every eye may see
The ripest peach is highest on the tree.
Such fruitage as her love I know, alas!
I may not reach here from the orchard grass.

I drink the sunshine showered past her lips
As roses drain the dewdrop as it drips.
The ripest peach is highest on the tree,
And so mine eyes gaze upward eagerly.

Why — why do I not turn away in wrath
And pluck some heart here hanging in my path? —
Love’s lower boughs bend with them — but, ah me!
The ripest peach is highest on the tree!

Sweet Smoky Mountain Micro Wedding

Sweet Smoky Mountain Micro Wedding

With everything going on in the world today it is a really good time to have your wedding ceremony outdoors. One way to keep your occasion special and safe is to have an itty bitty event with your closest friends and family.  Even though you might be simplifying your day it doesn’t mean that you have to sacrifice style, though. Find the perfect little dress and accessories, add in your floral elements, and source your ceremony spot.

If you love nature and the gorgeous Smoky Mountains we have just the place for you. Located in the foothills of the Smoky Mountains, and overflowing with rustic charm, Chapel In the Hollow is the perfect location to host your micro wedding. This whimsical intimate wedding venue offers amazing customizable micro wedding (or elopement) packages with lots of options. They can provide you with an officiant, photographer, coordinator, and/or videographer plus the most darling mini chapel ever. No matter your tastes and budget, they can help you plan something wonderful. Oh, and they do incredible florals as well.

Star Noir Photography recently teamed up with Chapel In the Hollow and Custom Love Gifts along with other local wedding pros to show how heartfelt and exceptional a tiny wedding can be. They captured the spirit of this special place in a styled shoot featuring lovely Gwyneth and her adorable boyfriend Dylan.


Their vision came to life with a fresh, summery vibe. Vibrant pops of color in the luscious bouquet and Gwyneth’s bright shoes just radiate fun. Plus her short lace dress and rose gold accessories from The Gilded Gown are exceptionally sweet.

Can we take a minute to appreciate the sleeve on this sweet gown?

And the open circle back!?

Gwyneth’s fresh-faced beauty was accented with beautiful hair and makeup by Southern Sirens.

Dylan wore a tan suit from Regal Tuxedo of Knoxville – Formerly Savvi Formalwear.

Millstone Crafted the cutest invites for the occasion:

We can’t think of a cuter couple to remind us of the most important thing in life: love. They remind us that even in a world gone crazy we still have hope for the future and we can still celebrate special occasions in wonderful new ways.


Gwyneth shares their real-life love story:

Even though the way Dylan and I met isn’t exactly the best plot for a rom-com, we’ve been together since eighth grade. I had just moved to a new school and got invited to go on a group date to a formal dance. It was my first time wearing heels, and I’m clumsy even without heels. I was wanting to get that perfect formal photo and climbed up a rock waterfall. Of course, I slipped, but I didn’t fall. Thankfully, there was a cute blond in a bowtie holding my hand. I fell in love head over heels for Dylan (figuratively and literally). Our first date was to a delicious pizza place. We both got pizzas. I made a custom pizza, and he ate over half of mine but only a slice of his. So, now we are a kind of pizza connoisseurs. For fun, we like to try new pizza places. Since COVID, we have been trying to master tossing dough and making homemade pizza.”

Dress & Accessories | The Gilded Gown
Hair and Makeup | Southern Sirens
Coordination and Styling | Custom Love Gifts, Events, and Prints
Invitation | Millstone Crafted
Floral | Chapel in the Hollow
Photography | Star Noir Studio
Venue | Chapel in the Hollow
Models | Gwyneth and Dylan

How to Deal with Your Wedding Finances Since The Pandemic Delayed Your Day

These are some crazy times and it is changing everyone’s plans. If your wedding plans got interrupted by the pandemic, don’t worry, there are options. For example, you could always host a virtual wedding. Or you could carry on with your original date but just invite fewer guests. But if your heart is set on having a dream wedding, then postponing your special day is the best choice. The downside is that rescheduling a wedding means that months of planning are uprooted, family members must cancel travel plans and money is lost. The upside? Your wedding can still happen exactly as you envisioned it.

We get it…postponing a wedding is a big deal. But this article is a great starting point to help you take charge of your finances and make the best of an unexpected situation.

Financial Implications of Postponing

In 2019, the average wedding cost $33,900, with the ceremony and reception costing, on average, $28,000 and the ring averaging $5,900.

Unfortunately, postponing a wedding will most likely add to what you originally paid. Depending on how close you were to your original date, you might lose money on things like retainers, non-refundable goods, and services. If you didn’t budget for unexpected roadblocks along the way, you may find yourself in a bit of a bind. But there are still ways to have that dream wedding.

Typical Ways to Finance a Wedding

Parental Funding

According to a Weddingwire survey, 52% of parents end up paying the majority of their children’s wedding expenses.

Credit Cards

Instead of charging wedding expenses to a high-interest credit card, take advantage of 0% APR offers and make a plan to pay off your balance.


A growing trend, crowdfunding allows guests to contribute money to your wedding. Many people are opting out of gifts or honeymoon contributions for this unconventional method.


Many people lean on their savings to pay for their wedding. Keeping your wedding fund in a high-yielding savings account gives you the opportunity to earn interest.

A lot of planning and budgeting go into organizing a wedding. But the budget you set initially may not be able to accommodate unexpected costs due to unforeseeable events like COVID-19. Scrambling to find funding can seem like an impassable barrier. A personal loan can help cover additional costs.

Getting a personal loan

If you don’t have any other financing options, a personal loan can help you pay for the added costs. However, a personal loan is not something to take on lightly. While there is a wide range of wedding and personal loan options, you should only take one on if you can pay it off in a reasonable amount of time. Otherwise, you could end up in debt for years to come. There are both advantages and disadvantages to a personal loan for a wedding.


  • Fixed monthly payments
  • Lower interest rate than many credit cards
  • Quick access to money
  • Easy, online applications
  • Build credit over time


  • Origination and other associated fees
  • Potentially high-interest rates (if you have bad credit)
  • Added monthly fee to your finances
  • Interest will compile on your balance

The stronger your credit score, the lower your interest rate on your loan will be. Before you decide to choose a personal loan for your wedding, make sure it is the best option for your situation. Loans have fixed monthly payments and allow you to build credit over time, but the fees and interest rates can add to your balance and make it hard to pay off.

If you’ve determined that a personal loan is the best choice for you right now, use this personal loan calculator as a starting point.

How much do I need to finance my wedding?

If you don’t have enough saved to cover unexpected wedding costs, how much should you borrow?






What to Do If You Have to Postpone

If your wedding plans are on hold because of the coronavirus or an unexpected circumstance, don’t lose hope. We’ve put together a list of tips you can use to manage unanticipated costs and mitigate the stress you feel.

1. Give yourself time and space to process

Choosing to postpone your wedding isn’t an easy decision to make. Months of planning and budgeting come unraveled, and it’s easy to become overwhelmed. A time that was supposed to be a celebration can morph into something very stressful. It’s okay to give yourself some time to be sad about it. Lean on your loved ones and allow people to help.

2. Talk with your vendors

Start the conversation with your vendors as soon as possible. You’ll need to figure out who will be able to accommodate a new date and the costs. Remember, wedding vendors deal with unexpected changes more than you do, so they may be able to give you advice and help you through the process. Review the contracts you signed and contact your vendors one by one to ask about their postponement procedures and any available dates they have for the future.

You may find that not all of your vendors will be able to work with a new date, which most likely will result in a lost deposit. All you can do is attempt to negotiate and be flexible. Jocelyn Voo, an NYC wedding photographer, and owner of Everly Studios said, “Most vendors have a Force Majeure clause that includes government emergencies and acts of God. They may be willing to waive any reschedule fees due to the unprecedented nature of COVID-19. For all my couples, I’ve allowed one reschedule to a new date within one year of their original reservation. Trust that many vendors will be in favor of postponing your event rather than outright canceling it.”

3. Notify guests and update your website

Once you speak with your vendors and pick a new date, make sure every single guest knows the plan. Email blasts and new save-the-dates are some of the most popular ways to notify your guests. If you’ve maintained a wedding website as a way to relay information, you should update the date and any necessary information there too.

4. Help your guests make changes

Beyond just telling your guests that your wedding is postponed, think about ways in which you can help them with the plans they’ve made. Some of your guests have most likely made travel arrangements that will need to be either canceled or rescheduled. If you’ve reserved rooms at a hotel, contact the hotel and see what accommodations they are willing to make for guests who have booked with them.

5. Consider wedding insurance

Every insurance policy and situation is different. If you had insurance prior to the coronavirus, you should check with your insurance provider to see if you have any level of coverage. Given the changing circumstances surrounding the coronavirus, many insurance companies may not be able to provide coverage.

While you may not be able to obtain coverage during the coronavirus, you should consider getting wedding insurance for your new date. Also known as special event insurance, it gives you both postponement or cancellation and liability coverage. Wedding insurance helps cover the money you would lose if you had to postpone or cancel.

6. Revisit your budget

Once all the dust has settled, and you have a grip on which vendors you’ll be able to work with for your new date, it’s time to revisit your budget. More than likely, you lost money along the way through deposits and additional fees. Take these fees into account and work them into your new budget. Even though postponing a wedding results in added fees, that doesn’t mean you have to let it blow away your finances.

Look for ways you can cut out unnecessary expenses or cut costs. If it turns out that a considerable number of guests aren’t able to make the new date, you could downsize supplies and catering. You can also save by using wholesale sellers for your decorations and then going down the D.I.Y route.

7. Act quickly

How long you decide to postpone your wedding is up to you. But once you make the decision to reschedule, you have to act quickly. Letting time go can result in even more money lost. As the pandemic has left many couples in the same situation, the need to act quickly and secure vendors and dates is all the more important. You don’t want to lose out on your backup plan because someone got there first. Even though vendors are used to dealing with changing wedding dates, they do put a lot of work into your special day. Don’t damage the relationship with them by not telling them right away.

Tips From the Experts

It’s easy to feel overrun with information on what you should and shouldn’t do when it comes to postponing a wedding. To make sure you get the best information, we spoke to vendors and wedding planners about their experience and what advice they have for couples who are managing wedding finances during the pandemic.

Read your contract

Aimee Palifroni, owner of Prisma Events

Read through your contracts carefully before making the first call. Couples should be well aware of what they have agreed to with each of their vendors and be sure to understand their policies around cancellation and rescheduling.

We’ve seen a great deal of flexibility and willingness from vendors to work with couples on a case-by-case basis to reschedule and move payments to new dates. However, don’t forget that everyone is in the same boat right now. Your vendors are small business owners who are scared of losing everything, and they are under the same amount of stress, given the current circumstances. Everyone’s ability to work together through this will make things much easier.

Reschedule, don’t cancel

Tracy French, destination wedding planner coach

As a destination wedding specialist, I am strongly advising couples to reschedule vs. canceling their weddings. From what I am seeing, the couples that have simply canceled their weddings instead of rescheduling them, they leave the majority of their friends and family miffed, shocked, surprised, and mad. It is impossible to meet everyone’s ideal rescheduled date, but your friends and family planned to travel with you to this destination and were all looking forward to it. Most guests are looking forward to this [pandemic] passing and having a future travel date to be excited about.

Take on DIY projects

Marie Kubin, J.D., Founder & CEO of Rent My Wedding

The best trick is to see if you can get the same things you planned on, but pay less. How? Opt for do-it-yourself rentals instead of full-service professionals. There are so many aspects of a wedding that couples don’t realize that they can do on their own. For example, wedding lighting, backdrops, photo booths, and arches/canopies are traditionally done by specialty vendors. However, you can actually rent all these items and set them up yourself. By setting up the decor yourself, you will save thousands of dollars. The best part is that there is no experience required!

Set your nonnegotiables

Lauren Alexander Weddings, a UK based wedding planner and events designer

Be kind, be understanding, be open. Communication is key, and so is managing both your and your supplier’s expectations. Consider writing a list of things you actually don’t mind losing out on and some things that are a permanent no.

Ivy Summer, certified wedding planner

Couples should discuss among themselves which wedding vendors they’re willing to spend more on. Couples should also establish what their non-negotiables are so they can understand what types of wedding aspects they’re not willing to budge about versus where they’re willing to be flexible. This exercise helps the couple establish a set of guidelines that help them make decisions in their planning process.

The Lasting Impact on the Wedding Industry

The coronavirus has an impact on more than just the couples who have had to postpone their wedding. Joshua Gabrielson, the owner of Wedding Photography and Films, said, “From current estimations based on our data, it looks like 15-20% of wedding vendors could stop existing all together. Fortunately, we have some savings for bad wedding seasons which has softened the blow to our business, but it’s still 80% down from this time last year.”

Some wedding vendors and event planners are at risk of going out of business or going into debt just to make it through. In an attempt to mitigate the loss, vendors have to make hard decisions about their clients, even if it damages their reputation. Summer suggested, “One of the biggest implications of the pandemic on the wedding industry is that there’s a betrayal of trust in some vendors. Namely the venues that have pulled the rug from underneath couples who paid in advance and have no way of getting a refund due to the impact of the pandemic on wedding businesses.”

Postponing a wedding is no one’s dream, but it’s a possibility that shouldn’t be ignored. Adding an extra cushion with a personal loan into your wedding budget can save you a lot of heartaches in the long run. Rescheduling a wedding date has a lot of moving parts, but these tips will help you replan your special day.

Reopening Rules: The New Normal at The Gilded Gown

Reopening Rules: The New Normal at The Gilded Gown

First of all, we are absolutely thrilled to be back doing what we love! We are so happy to be able to have you, our beautiful brides, and formal gown shoppers with us again.

In this new world we find ourselves in, things will be a little bit different at The Gilded Gown.

For the time being, we will be open by appointment only. The health, safety, and well-being of our staff, their family members, and our brides are of the utmost importance to us.

In order to adhere to the CDC guidelines for social distancing and to keep all of us safe and healthy, we are asking each bride to limit their number of guests in attendance to 3. And at this time we request that you do not bring any children under the age of 12. Please honor this policy. We will be delighted to Facetime any friends and family who are unable to attend to show them your favorite styles.


We do ask that if you are feeling sick or showing any symptoms of upper respiratory illness, or have been in contact with someone known to be infected with COVID-19, please call us and we will happily reschedule your appointment to a mutually convenient time. We will check temperatures upon arrival.

We will be requiring everyone to wear masks and gloves during the appointment. If you need masks and gloves, please let us know in advance and we can provide them at a cost of $3 per person.


One of your bridal party members must be available to assist you in the fitting room.

Bridal reservation times will be limited to two hours or less to help us adhere to state and federal guidelines.

Be assured that we are taking extra precautions in our store. First of all, we will be monitoring all of our staff members’ temperatures. Our entire store, including the reception area and dressing rooms, will be sanitized several times a day, including all surfaces, doorknobs, bathrooms, counters, telephones, computers, etc. We do ask for your patience as we sanitize suites between appointments. As we cannot control potential virus spread, you assume all liability for your visit.

If you have any questions or concerns, please contact us. We want to be as accommodating as possible, but we also want to do our part to keep our community healthy! This is a rapidly changing environment, but we are doing our very best to keep up with information from the CDC and our local government. As a small business in the community, we appreciate your understanding and patience.  

Although we are changing the way we operate, for the time being, one thing that will never change is our absolute joy in assisting you in your quest to find your dream dress and accessories. Please schedule YOUR appointment by visiting our appointment tab on our website, or by messaging us on Facebook or Instagram, or by emailing us at

Hope & Justin’s Romantic Mountain Retreat Wedding

We were thrilled when we received an email from Hope, a gorgeous Gilded Gown bride, with pictures from her wedding day. She was kind enough to share her sweet mountain wedding story with us. Plus Hope filled us in on the cutest little detail the couple discovered after they started dating. Turns out she and Justin had already met as children and didn’t realize it at first.
She said, “How our relationship started is kind of storybook worthy (in my opinion…lol). We first started talking to each other when we were 20 years old over Facebook because he was a mutual friend of my sister. We thought that was our beginning. After talking for a while, my mother realized that we had known each other long before that. It turns out that his mother used to babysit me when we were both 4 years old. After we found that out, he told me that he had always wondered what had happened to the little girl his mom used to watch!! Long story short, after 7 years of being in a relationship, Justin finally proposed on Christmas of 2018.” 
Hope visited The Gilded Gown on her quest to find her dream dress and accessories. She fell in love with an exquisite long-sleeve lace gown which looked amazing on her. (She decided against the sash shown here):
Her stylist helped her find the perfect finishing touches. The gorgeous veil Hope selected is stunning.
Hope had this to say about their wedding day, “The wedding day couldn’t have been more perfect! The date is the anniversary of our first date. We love the colder weather so picking a winter wedding and getting married our anniversary was a no brainer!”
Hope and Justin got married on January 17th, 2020 at the romantic venue Wafloy Mountain Retreat. Nestled in the beauty of our East Tennessee mountains Walfoy provided a breathtaking backdrop for the ceremony and reception. They said their “I Dos,” in the picturesque chapel on the property.
Their family and friends surrounded them with love, light, and laughter.
Hope said, “The men’s tuxes were from Regal Tuxedo. Hair and makeup were done by Taylor Crowder of Glow Salon in Newport, TN. Videography was by Young Videography, most of the photos were by A Life’s Journey Photography. The DJ’s wife also does photography so a couple of the photos I sent have her watermark from Hale Photography.”
Hope was a vision of beauty. She glows with happiness and we think she chose the perfect gown, veil, and accessories from The Gilded Gown.
She was radiant for her special day.
Join us in wishing this darling couple every joy and happiness in their future together.

1 Corinthians 13:4-8

Love is patient, love is kind. It does not envy, it does not boast, it is not proud. It does not dishonor others, it is not self-seeking, it is not easily angered, it keeps no record of wrongs. Love does not delight in evil but rejoices with the truth. It always protects, always trusts, always hopes, always perseveres.

Amber & Joey’s Simple and Stress-Free St John Island Elopement

Amber & Joey’s Simple and Stress-Free

St John Island Elopement

We are in love with beautiful Gilded Gown bride Amber’s absolutely breathtaking elopement. She and her gorgeous groom Joey traveled to the enchanting St. John Island in the Virgin Islands for their intimate and stress-free wedding.

Amber and Joey pared their wedding down to the essentials: true love, each other, a beautiful setting, two dear friends and someone to marry them.
Linsay Vann Photography was on hand to capture the love and bespoke florist East End Flower Shop provided the stunning floral elements.
Amber shared their sweet love story:
Joey and I met when we were teenagers (I was friends with his younger sister growing up). We all remained friends through high school and into our 20’s. Around that time Joey and I had started spending more time together and realized it was more than just a friendship. After just a few short weeks of dating, Joey got an opportunity to live and work at the beach in Florida. In a complete leap of faith (and possibly insanity), I packed up my things, moved out of my house and went to Florida with him! That was nearly ten years ago and I’m glad every day that I made that crazy decision. Since then we’ve moved back home to Tennessee, bought our first home together and Joey recently earned an engineering degree from UTK. 
I always joked that I wouldn’t marry him until he graduated. He graduated in December 2019 and we eloped to the Virgin Islands in January 2020. We had a small ceremony on Peace Hill on the island of St. John. His sister and one other dear friend were in attendance. After the ceremony, we all hiked down to a secluded beach just in time to catch that gorgeous rainbow. 
We knew from the beginning we wanted everything about our wedding to be simple and stress-free. I made an appointment with The Gilded Gown and it turned out to be my first and only appointment. I bought the first dress I tried on. I explained where I was going, what style I envisioned, what my budget was…and that’s exactly what I got. I could not have asked for a better dress shopping experience. 
Please join us in wishing this adorable couple a lifetime of love, joy, and prosperity as they face the future together.
Venue | Peace Hill, St John, Virgin Islands

Samantha and Stan. The Sweetest Love Story.

Samantha and Stan. The Sweetest Love Story.

True love prevailed recently when Samantha and Stan got married this March. They promised to love and honor one another forever at a charming train station in Tennesse. The day was beautifully captured by photographer Rebekah Chapman Santos. We asked the lovely Gilded Gown bride to share some details about her day. We were so touched when she responded with the sweetest love story ever:

I’ve loved this man from day one and I say that in all honesty! I never believed in love at first sight until Stan! I knew from the first day I met him that he would be my future, my whole world, my husband!

More In Love Each Day

What I didn’t know is that every day I would fall in love with him more and more every single day. I swear it feels like I couldn’t possibly love him anymore, but today I love him 1000 times more than yesterday and tomorrow I’ll love him even more than today!

Stan and I met through my uncle a little over five years ago! We were married at the historic train depot in Greenback, TN on March 14 of this year! Stan is the most genuine, kind, selfless, loving man I have ever met in my entire life! I knew the day we met he would be mine forever! He’s truly my best friend! He even stepped up in my girls’ life and has been the best father they could ever ask for!!

Being Married Is Amazing!

People keep asking me how it feels to be married now and honestly it feels amazing! As weird as this sounds, it’s the same, but so different. It’s so much better than I ever imagined. All the love, passion and intimacy we shared before is only that much stronger. I crave him, his presence, his touch.. hearing his voice in ways I never imagined – in the most innocent forms! I just want to be close to him, to hear his voice, to see his face, to feel his touch all the time! I can’t get enough! I’ve never been so happy before, I’ve never felt the things I feel before… Everything is so perfect! I am so incredibly blessed to call this wonderful, selfless, kind man MY husband! Will things get hard, I’m sure, but I’m also sure that together he and I can face anything this world may throw at us! He is my encourager, my best friend, my biggest fan!

Such A Blessing!

He works hard to provide for our family, to make sure we always have what we need. He strives to show us how loved and special we are every day. I don’t know what I did in this life to deserve such a blessing, but boy am I thankful!

I can’t wait to do this life with you, my husband, by my side!

Please join us in wishing this precious couple and family the brightest future filled with joy and happiness.