Brittney & Dusty’s LoveFest! A Romantic Spring Wedding in TN

Knoxville Wedding Photographer, Amanda May Photos.

Be sure to check out Amanda May’s wonderful blog post about this lovefest wedding day here.

| V E N D O R S |

Dress: @thegildedgown

Photographer: @amandamayphotos

Wedding Coordinator: @margaretclaireweddings

Cake: @nothingbundtcakes

HMUA: @bombshellssalonknox

Bridesmaids’ Dresses: @davidsbridal

Men’s Suits: @prestigecleanersknoxville

Second Photographer: @bsidwellphoto

 

CAKE BREAK: Inspiring Summer Wedding Cakes

Choosing your wedding cake flavor and design has to be one of the MOST fun parts of wedding planning. When else do you have the opportunity to taste endless flavor combinations of cake (guilt-free)? And no matter what your style is whether romantic, hip, classic, mod, rustic or glam, the type of cake you decide to serve can communicate your style your guests. Whether you want something simple and classic or unexpected and bold, your wedding cake can be the perfect finishing touch to your wedding theme. For your summertime event, we suggest incorporating the signature flavors of the season to tie everything together. Citrus, berry and other fruit options are a perfect bite of summer and deliver major sunshine vibes. As far as stylish warm-weather hues go, white, sun-washed pastels and neutral confections work well. As do bright pops of color and fresh floral elements, like this cheerful, bursting with brightness cake from Martha Stewart Weddings:

Looking for something a little more understated? This white-on-white Lemon Elderflower flavored cake is absolutely stunning and well-suited to an elegant summertime affair.

You can’t go wrong with any type of tropical themed cake for a summer wedding, especially if you are having an oceanfront or poolside soiree. This pretty yet whimsical cake has loads of island personality with a Monsterra leaf, tropical floral elements, a watery blue layer, and adorable starfish toppers on a bed of “sand.”

We love the delicate, soft pastel pinks and florals in this three-layer cake. Just the right finishing touch for a romantic warm-weather garden wedding.

Nothing says summer like fresh, bright citrus fruit. We love the cascading slices of lemon, lime, grapefruit, and oranges on this simple four-tiered white cake. Oh, and that pineapple top is the cutest “floral” embelishment.

For a beachside ceremony we love the idea of this watercolor, ombre, ruffled cake topped appropriately with whitewashed coral:

If you are having a difficult time narrowing down flavors, check out these summer wedding cake ideas from Zola for some inspiration. From fresh and bright to rich and dramatic, these beautiful wedding cakes have a flavor and style for every couple. Add in seasonal fruits or nuts and delight guests with a sweet treat at the end of the night. Play with different toppings and garnishes to create a true work of art.

It’s hard to go wrong with any kind of cake, so enjoy taste testing with your fiance and create the perfect wedding cake flavor and style wise for your big day!

And, if you are not into serving a traditional cake at your wedding…

…here are some awesome summery cake alternatives you might like:

A POPSICLE cart!!!! How perfect on a hot summery day is a refreshing and fun popsicle? We suggest Artistic Pops for their yummy

all-natural, creatively flavored, handcrafted pops made in the smoky mountains:

Mississippi mud pie! Best served with ice cream, this chocolate dessert pie is perfect for a hot summer day.

Rainbow sherbet dessert! Macarons, pecans, and layers of rainbow sherbert make this cake alternative colorful and refreshing.

 

 

Amazing Girls in Gilded Gown Dresses. Prom Season 2019, Part Three

We are sort of sad to see our crazy, wonderful Prom Season 2019 come to a close. It was a wild ride with so many shoppers and stylists and dresses all converging in our brand new Prom Store. All-in-all this season was super spectacular. And even though the last proms have come and gone… at least we are now getting to enjoy the flood of photos coming in. We love to see all our gorgeous Gilded Gown girls in their looks from Prom Night.  Please enjoy Part 3 in our series featuring girls from all over the Southeast who found their dresses at The Gilded Gown! (And, if you haven’t sent in your pics, please email them to thegildedgown@gmail.com. There is still time to be included in Part Four. Plus, we wanna see YOUR pics too!)

P R O M

Raven-haired beauty Breanna Shults stole the show at Hancock County High‘s Prom in her two-piece dress with a satin strapless top and full lace skirt.

Breathtaking beauty TaRessa McKinney showed up for Prom at Gibbs High School in a glamorous. spaghetti-strap Plunging-V gown.

Lovely Elena Gideon absolutely wowed in pale pink sequins at Halls High School‘s Prom.

Gorgeous Jasmine Marcum attended Prom at Sullivan North High School in Kingsport, TN in a flowy illusion top gown.

Kaitlyn Cutshaw was absolutely ravishing in her v neck, trumpet gown with intricate appliques.

Isn’t she pretty in pink? Lovely Kayla Hilemon attended Prom at Greeneville High School.

We are obsessed with how amazing Jill Bui looked in her navy v-neck gown!!!

Stunning Karenna Davis was a delight in her neutral ballgown with lace details at Anderson County High School‘s Prom.

Adorable Katie Clipse was radiant in her pink and black dress.

Captivating Casty Eller chose to sparkle and shine in a two-piece beaded gown.

Knockout Kyndall White attended Prom at Gilbbs High School this year. She went for an all-out glam look in her strapless gown with a cascading trumpet skirt.

Magnificent Mackenzie Timson looked amazing in her spaghetti strap lace gown at Stone Memorial High School‘s prom.

The prettiest flower in the garden, Lacie Gross wore a fun floral dress to Prom at Campbell County High School.

Lovely Malorie Bennett showed how off-shoulder is done at Karns High School‘s Prom. She looked amazing in her sleek black satin gown!

Fun-loving beauty McKenna West attended Prom at Gibbs High in a figure-flattering blue gown.

Stunning Shellie Fellers showed up for Prom at Oak Ridge High in a gorgeous, fit-n-fare flouncy gown.

Sullivan Central High School‘s Prom was graced with the spectacular presence of Alexa Chandler who was alluring in her two-piece, sequined top ballgown.

We love her braided hairstyle too!!!

Adorable Portia Watson selected a vibrant royal blue gown for her Prom night look.

Gorgeous Madison Jones graced West High School’s Prom with her shimmering presence in a glam, sequined. off-shoulder dress.

Gorgeous Madison Young wore a classic ballgown with a beautifully beaded bodice and basque waist to Alcoa High School‘s Prom.

 

Gilded Gown Girls Glow on Prom Night 2K19. Part 2

This is Part 2 in our Prom 2019 Series featuring gorgeous girls in their dresses. We are so honored they found their looks with us at The Gilded Gown. And, we are absolutely astounded by their beauty and grace.

Stunning Taylor Irwin attended Anderson County High School Prom at Neyland Stadium in Knoxville. We love her in this gorgeous embroidered gold gown.

Super pretty Abrial Bales absolutely glowed at Gatlinburg Pittman High School‘s prom in a pale pink cut-out dress.

Mahalia Cain was absolutely magnificent on Prom night at Kentucky’s Williamsburg High School. She danced the night away in a gorgeous beaded gown with a corset back.

Beautiful Cassidy Bradley was working her floral ballgown with pockets at Sweetwater High School from Prom2K19! Love!

Halls High School‘s Prom was graced with the shimmering presence of lovely Erin Gresham. She danced the night away in a silvery ballgown.

Gorgeous Gabby Myers wowed at Prom at Ooltewah High School in her Plunging-V Trumpet style dress.

Enchanting Gabby Myers attended prom at Ooltewah High School and looked amazing in her black gown.

Gorgeous Gracie Cox was radiant in her burgundy beaded dress. She attended Prom at Powell High School this year.

Alluring Hannah Sizemore delivered a fierce and fresh look to Prom at North Laurel High School in Kentucky. Photos by Angela at Time Trapper Photo.

Knockout Hope Kvamme attended Prom at Webb School of Knoxville in an all-over lace gown.

Gorgeous Macy Brown was radiant in red at Montgomery Central High School‘s Prom.

Lovely Jayden Schiestel wowed in a black lace gown at McMinn County Prom in Athens, TN.

Gorgeous Abby Cox showed up in a sophisticated royal blue, off-shoulder, satin gown (with pockets) to Prom at Berean Christian High School.

Beautiful Brooke stole our hearts with her precious bow tie wearing puppy. She floated around prom in a cascading ballgown!

Enchanting Alyx Howell rocked a two-piece prom gown with a beaded top to Prom at Soddy Daisy High School.

Prettiest Portia of North Carolina attended Prom at Enka High School in a lovely floral gown with a plunging-v neckline and handy pockets.

Bristol, Virginia beauty Madison Jones stole the show at Virginia High School‘s Prom in a pale pink two-piece dress.

Gorgeous Kendall Johns stopped traffic on her way to Staunton River High School‘s Prom. This Virginia beauty wowed in a lavishly-beaded waterfall gown.

Enchanting Makayla Sullivan looked like she stepped right out of a fairy tale in her cross-back gown at Meigs County High School‘s Prom.

Lovely Lakin Luttrell attended Prom at Jefferson County High School and stood out in her beautiful burgundy dress from The Gilded Gown.

Stay tuned for tons more beautiful Gilded Gown Girls enjoying their prom nights in our awesome ongoing Prom Series. (And if you are a Gilded Gown Girl and you haven’t shared YOUR pics with us, we would LOVE to see them. If you’re interested, please email photos from your prom along with any details you’d like to share to thegildedgown@gmail.com!)

Gilded Gown Girls rock their dresses at PROM2K19. Part 1

We are celebrating our best prom season ever at The Gilded Gown. There are so many wonderful things we are thankful for this year: We opened a brand new 6,500 square foot prom store, and we had the best team of prom stylists ever! We were thrilled to be able to take several members of the Gilded Gown team to Prom Market in Atlanta so they could learn all about the latest designs, fabrics, and styles to better serve our customers. AND we offered a super-amazing selection of exclusive designer gowns in all sizes, styles and price points to our shoppers. So it doesn’t surprise us that this year we helped more girls find their dream dresses than ever before. The fact that our shoppers visited us from so many states is absolutely thrilling. Now that the photos from prom night are rolling in, we are just BLOWN away by all our gorgeous Gilded Gown Girls. We thought we’d recap the tremendous season by sharing the very best part of our season, seeing all the beautiful girls absolutely glow on prom night. (This is part one in our series, stay tuned for more pics.)

Enchanting Emma Prostko attends Girls Preparatory School in Chattanooga. She is #goals in her metallic plunging-v prom dress. And that corsage is amazing!!!!!

Beautiful sisters Madison and Ali attended prom at Ola High School in McDonough, Georgia. Ali stunned in a plunging-V silver metallic gown.

And Madison was ravishing in a gold A-line gown.

Gorgeous Destiney Minnefield showed Elizabethton High School how to do floral at their 2019 Prom.

Alluring Elena Gideon stopped traffic in her strapless prom dress. She attended Prom at Halls High School.

Lovely Alexis Thomas attended prom at Fulton High School in a fun floral print strapless ballgown.

Beautiful Alexis Harrison attended Coalfield High School’s prom in a gorgeous metallic foil print ballgown. She was photographed by Kelsi Walters Photography at the historic Bleak House in Knoxville.

Radiant Alaina Olson wowed in a color-blocked black and silver sequined gown. She attended prom at Maryville High School.

Delightful Chloe Seaver spent her Prom night at South Doyle High School. She wore a beaded bodice peach gown.

Charming Charise Duckworth shined bright in her silver sequined dress from The Gilded Gown. She went to prom at Dobyns-Bennett High in Kingsport, TN.

Alex Rodriguez was pretty as can be in a pale pink corset-back dress at her prom at Andrews High School.

Adorable Hope Bruce attended Karns High School prom, where she rocked a periwinkle dress and wore cute tennies!

Enchanting Ashley Arms danced the night away in a dusty pink satin strapless ballgown at Cookeville High’s Prom.

Lovely Alexys Puleo attended prom at Carter High School in an ethereal, ombre one-shoulder gown.

Adriana Lavallee attended Sevier County High‘s prom in a flowy, periwinkle gown that accentuated her loveliness. We love the cute photo she shared of her family, her date, and her dog!

Captivating Carrie Myers lit up prom at William Blount High School in a vibrant red dress.

Gorgeous Briana Gaines attended Rhea County High School‘s Prom in a dramatic black and teal gown.

Beautiful Ashton Suggs of Crossville, TN (pictured in the middle) wowed in her gown at Stone Memorial High‘s Prom.

Wedding Decor Trend: Pampas Grass

Pampas Grass, a popular Instagram decor item, is currently showing up in wedding magazines, celebrity weddings, and Pinterest boards.

We’re seeing it EVERYWHERE and for every aspect of wedding decor from bouquets, centerpieces, and backdrops, to boutonnieres and aisle decoration. It is showy, but in a relaxed, casual type of way plus it has a sculptural quality that is very hip and boho.

The popularity of this grass makes sense because not only is it gorgeous, and on-trend but it also has amazing versatility and range. Its cool feathery texture makes it especially lovely to use fresh or dried. It even works still planted in the ground as an insanely gorgeous natural backdrop. The pretty plants remind us of summertime and beach vacays. And the fluffy fronds are kind of magical especially swaying gently in a breeze with a happy couple in front:

Magnificent Mandy Moore who recently got married in her own backyard (in a gorgeously dreamy pink Rodarte dress) used loads of this boho grass, and we can probably give her credit for making this trend go absolutely wild:

Big Bang Theory star Kaley Cuoco said: “I Do!” to Karl Cook in front on an incredible horseshoe-shaped altar composed of Roses and Pampas Grass fronds.

We are in awe of this unique, light and airy bouquet featured in Martha Stewart Weddings. The addition of just a few fronds of neutral Pampas Grass to this protea and rose bouquet by Viridian Design Studio takes it to a very happy place:

Pampas Grass comes in colors that range from silvery white to blush pink, plus it is dyeable to any shade you can imagine so it can be incorporated into just about any style wedding. We envision it at beach ceremonies, in desert settings, quaint chapels, urban lofts or any outdoor space.

We are obsessed with this fabulous neutral-hued Pampas Grass wedding arch by Bows and Arrows which is lavishly adorned with Garden Roses and glorious Proteas! (Photo: Koby Brown & Event design: Strawberry Milk Events)

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The drama of this horizontal halo wedding backdrop designed by Christine Cater and set against the beauty of a mountain range is utterly breathtaking! (Photo Carlie Statsky):

Revel Floral designed this exquisite, eight-foot ceremony backdrop which overlooked the San Fransisco Bay.

We are crushing on this beautiful bouquet composed of a dried arrangement of Ruscus, Ferns, Lunaria, and Pampas Grass. This ethereal piece was also created by Revel Floral:

Incorporating some Pampas Grass in your wedding decor is a perfect way to layer in natural elements and texture. This botanical is affordable and bountiful. Just a little bit delivers major style impact, like this Pampas Grass and Ivy chandelier:

Or how adding just a couple of vases of Pampas Grass instantly transform a space into a stylish wedding spot:

Pampas Grass also combines well with other florals, like roses and greenery to form elaborate aisleways:

Set your nuptial table with a soft bohemian style like this amazing tableau from the talented artists at Lady Liberty Events:

We just love how they incorporated rose gold, copper, neutrals, white, blush, and pops of greenery to create an absolutely dreamy wedding tablescape:

No matter how you choose to use Pampas Grass in your special day, we think you’ll be very glad you did. This easy, breezy natural element brings a soft style and a carefree vibe to any setting.

Your Bridal Appointment at The Gilded Gown

Hello Brides!

Ever wondered what happens at a bridal appointment? We thought we’d walk you through the experience you’ll receive with us. When you visit The Gilded Gown you’ll first be greeted by one of our friendly bridal stylists who will spend some time getting to know you, and your bridal party. They will ask you all about any plans you’ve made for your special day such as your venue, your wedding color palette, and your overall vibe. Are you planning a rustic, barn wedding? Maybe you’ve got a hip downtown event in mind. Or are you a traditional-minded bride with a romantic chapel ceremony in the works? No matter what kind of wedding day plans you have planned, our dedicated team of stylists genuinely want to hear about them. We are interested in learning as much about you and your dreams for your wedding as we can. After all, the more we listen to what you envision, the better able we are to help you find the perfect dress.

This is a wonderful time to describe the dress of your dreams, discuss your target budget and let your stylist know of any special concerns you might have. Have a Pinterst board of inspo pics? Let us see! Anything you absolutely must have in a dress? We’d love to hear about it.

We offer a very relaxed, fun environment and our stylists are always ready to share a laugh! Our goal is for you to have a lifetime shopping experience. We like to say that our work is “a joy, not a job” because we get to be a part of so many happy moments.

After we learn more about you and your hopes and dreams for your wedding, it’s time for a little tour. We will show you where your private dressing room is, where our try on runways are, and also give you an overview of our amazing selection of gorgeous dresses and bridal accessories. Your stylist will give you your very own shopping cart and show you where to look for your size. They’ll also help you select dresses based on your preferences. Oftentimes our stylists end up picking “the one.”

We give you the space to look on your own, too, if you prefer. We offer a huge selection in all sizes from 00 to 32.

Once you’ve found some dresses you love we will show you to your private dressing room. This is your own little oasis to try on in. Our stylists will assist you with any built-in corsets, straps, buttons and zippers. Our gowns are fully lined with built-in bra cups.

Once you’re in a dress it’s time to hit the runway and admire your reflection!

You’ll feel like a bride when you try on some of our pretty accessories to help you perfect your wedding day look. Seeing yourself with one of our bouquets can transport you right to the aisle.

A veil is a perfect finishing touch. (Be prepared for tears! Seeing yourself in a veil can be emotional.)

When you find a dress that you love you’ll know it.

By the time you’ve tried on all your dresses and had your “yes” moment, you and your stylist will most likely by high-fiving!

Once you’ve said, “Yes!” it’s time to purchase your gown. You can purchase your dress outright, or if needed, you can utilize one of our easy layaway plans. Our stylists are happy to explain how our plans work.

Finally, it is time to celebrate! We love our brides and we can’t wait for you to become a Gilded Gown bride too! Schedule your bridal appointment on our website or by calling us at 865-329-4905.

 

 

 

The perfect flowers for your wedding: Pretty Peonies

Lush, extravagant Peonies are a beloved vintage garden classic, adored throughout the world for their beautiful early summer blossoms. They are the perfect choice for your wedding florals if you are looking for something romantic, gorgeous and unforgettable. Not only are they super lush and pretty but they also have a delicate sweet scent. Peonies add so much charm to a bountiful bridal bouquet:

Peonies come in a lovely variety of colors. The traditional tints of garden peonies include delicate white, and the sweetest shades of pale pinks:

The layers of petals are so fluffy and amazing:

Tree and hybrid peonies expand the color palette to offer shades of coral, rose, red deep purple, mahogany, and bright yellow. So no matter your color story, peonies can pretty much compliment your wedding vibe.

Sunny yellow peonies are so bright and cheerful:

Peonies also make fabulous boutonnieres. We love the muted mauve of this one:

Peonies work well with any color tux from black to navy to grey:

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Peonies are also the perfect flower to consider for your centerpieces since they are long-lasting, and so so pretty!!!!

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Peonies add a brilliant finishing touch to wedding cakes, too, like these fuschia and pink beauties:

If you don’t want to use real flowers on your cake, you can have peonies recreated in sugar. Look at the amazing craftsmanship of Leslea Matsis’ peonies! Her meticulous attention to detail and flair for sugar flowers is absolutely stunning:

You can also add more Peony flavor into your event by including the signature flower in your favors and for your wedding party gifts. Greenleaf Gifts has a whole line of peony-inspired offerings, like this home fragrance oil which has a subtle rosy scent:

Mrs. Meyer’s Peony products would be a nice addition to bridesmaids gift baskets:

Treat your guests to a Michel Design Works candle, like this one inspired by pink peonies, which will provide hours of delicate scent to their room while adding a touch of sublime beauty to their home decor. You can purchase this lovely selection from Barnes & Noble. Handmade from 100% soy wax, this candle is presented in a beautifully printed glass vase and housed in a gorgeous decorative box with a wooden pull:

 

If you decide to incorporate pretty Peonies into your wedding, we suggest planting some in your new yard too. A peony plant will bloom for a generation or more with little attention and will be a wonderful yearly reminder of your wedding day. They are dependable, incredibly long-lived plants and will provide lots of flowers for you to cut and decorate your home with. Check out House of Hawthornes’ handy guide on growing your own peonies:

Peonies

by Mary Oliver

This morning the green fists of the peonies are getting ready
to break my heart
as the sun rises, 
as the sun strokes them with his old, buttery fingers

and they open —
pools of lace, 
white and pink —
and all day the black ants climb over them,

boring their deep and mysterious holes
into the curls, 
craving the sweet sap, 
taking it away

to their dark, underground cities —
and all day
under the shifty wind, 
as in a dance to the great wedding,

the flowers bend their bright bodies, 
and tip their fragrance to the air, 
and rise, 
their red stems holding

all that dampness and recklessness 
gladly and lightly, 
and there it is again — 
beauty the brave, the exemplary,

blazing open. 
Do you love this world? 
Do you cherish your humble and silky life? 
Do you adore the green grass, with its terror beneath?

Do you also hurry, half-dressed and barefoot, into the garden, 
and softly, 
and exclaiming of their dearness, 
fill your arms with the white and pink flowers,

with their honeyed heaviness, their lush trembling, 
their eagerness
to be wild and perfect for a moment, before they are
nothing, forever?

Wedding Food: Charcuterie Tables! Plan an Amazing Grazing Table!

There is a trend in wedding reception food that we are loving. Charcuterie Tables (or Grazing Tables) are basically cheese boards on steroids. They are an absolutely lavish spread of antipasti, assorted cheeses, vegetables, spreads, and various tidbits covering an entire table. Essentially the ENTIRE table becomes the cheese board:

We adore the exuberance and abundance that a charcuterie table delivers to a gathering. Nothing makes a statement quite like a luxurious, creative spread of meats, cheeses, fruits, and accouterment artfully strewn about a table. We love the informal and interactive vibe of a beautiful grazing table. Who can resist diving into the bountiful selection?

Your guests will have a blast mingling around a table piled high with so many wonderful options. There’s a rustic and sophisticated appeal in an amazing arrangement of delicious goodies. Plus a grazing table allows your friends and family to select exactly what they want. And you’ll be transporting your friends and family to a carefree escape since charcuterie tables are a culinary glimpse into an al-fresco, sun-dappled, Mediterranean lifestyle:

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So if you’re looking to make a big impression at your wedding we suggest a gorgeous grazing table. Heck, you can even SEAT your guests around one like this lovely display by MyNameIsSnickerDoodle:

Read more about her fabulous table by clicking on the above photo.

Perfect for an app station or even served as the main entree, grazing tables are an easy and fun way to serve your guests in style:

And, DIY brides, If you are making your own wedding food, we’ve got tips on how to build the perfect charcuterie table!

Decide on several:

  • artisanal cheeses
  • cured meats
  • pâtés
  • gourmet crackers
  • freshly baked bread
  • candied nuts and seeds
  • savory nuts and seeds
  • pretzels
  • olives
  • artichokes
  • sun-dried tomatoes
  • pickles
  • falafel
  • fresh vegetables
  • hummus
  • pesto
  • handcrafted dips
  • fresh and dried fruit
  • salads
  • fresh herbs
  • chutneys, jams, and honey
  • gourmet condiments
  • balsamic vinegar
  • flavored olive oils
  • dark chocolate

Select your Cheese First!

There are endless cheese options in all types of styles, textures, and tastes so deciding on what you want to serve can be daunting. The key is variety. You’ll want cheeses to please every palate and types with different flavors, softness, and color. It’s also fun to pick a couple of obscure cheeses to tantalize your guests taste buds! In order to choose the right ones for your table we suggest using this handy cheese chart:

 

Next up select meats to compliment your cheeses – mixing and matching different meats according to the depth of flavor and versatility you’d like across your spread.

Salami, bacon, and ham go brilliantly with cheese and crackers, guanciale is great for slicing up and pancetta is the showstopper that everyone will be reaching for.

And, don’t forget your bread and crackers. These guys are the perfect beds for the charcuterie and cheese. Plus, they are essential for dunking into all the amazing dips. Offer a few various types of crackers, breadsticks, and some warm bread.

Not crazy about meat? You can even make a vegan/vegetarian option, like this glorious board by ItDoesn’tTasteLikeChicken.

Have a blast selecting the fun extras like fruits, figs, nuts, and crisps which will round out your table.

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With a dash of creative flair, you can decorate your grazing table with whole fruits, herbs, and floral elements. You can also tailor your table to your individual style. We love the tropical flair this table has just with the addition of some palm fronds and monstera leaves:

 

Affordable and with limitless options, charcuterie tables are trending bigtime. We can’t wait to attend a wedding with one!

National Bridal Market Chicago 2019 Buying the Best in Bridal for You!

About to board our flight to Chicago!

We just returned from an awesome bridal buying trip to beautiful Chicago, Illinois where we attended our favorite market in the US, National Bridal Market Chicago™.

National Bridal Market Chicago always has the BEST backdrops. Love this neon floral combo!!

This twice-a-year show is THE absolute best place to see all the top wedding apparel designers’ newest offerings.

There are gorgeous bridal gowns, stunning models, glittering accessories, fresh flowers, runway shows, free swag, cocktails, and canapes. It is an atmosphere of extreme beauty, overwhelming choices and lots of buyers seriously weighing their options. It is our chance to see all the latest trends, feel the fabrics and meet the designers. And it is where all the best brick and mortar bridal boutiques send their buyers. We absolutely love to attend in order to stock The Gilded Gown with the most gorgeous bridal and special occasion wear for our customers.

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We also go a teensy bit crazy loading up on the most amazing accessories and veils. Overbought as usual!!! Oops!

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It is seriously fun, but also something we don’t take lightly. Since we are selecting the styles, colors, sizes and price points that we feel our customers will want for the coming season we have to really focus. Because we want to make the very best choices. And, at this huge showroom, where every dress is more breathtaking than the last, we want absolutely EVERYTHING we see, so it takes some major concentration to focus in on exactly what’s best for our store.

We couldn’t be more proud that our store owner, Jacqui Wadsworth, was a FEATURED SPEAKER at this Market. Right alongside Google!! She gave a dynamic presentation on social media strategies for bridal store owners. She is a tremendous public speaker and all those in attendance enjoyed learning from her about her amazing online skills!

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Every time we visit Chicago we try a new hotel so that we can experience a different part of the city. We love all the diverse neighborhoods with their unique vibes, eateries, and shops. This trip our stay was at the legendary Waldorf Astoria in the chichi Gold Coast district of Chicago. Bordering Lake Michigan, Gold Coast is an affluent, mostly residential neighborhood dotted with stately homes and sky-high apartment buildings. Upscale shopping like Dior, Tesla and Versace are nearby and peeking in their fabulous store windows is a fun escape from our normal! (Marshalls is more our speed!) And so many fabulous dining options can be found along the tree-lined streets it was hard to choose where to eat. But when you are staying in a five-star hotel, who needs anything but the Waldorf Astoria? We adored our brief stay in their world of luxury where we recovered from long hours of shopping at the market by watching movies, drinking $6 cokes from the mini fridge and ordering french onion soup from room service. Seriously the nicest hotel we’ve ever stayed in. The service and setting were impeccable.

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We can’t wait to head back in August for the next show!

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